Can I Afford a Business Coach

I just love answering a question with a question.

Can you afford NOT to hire a Business Coach?

Are you willing to risk missing important aspects of your marketing, business structure, communication flow, financial organization, sales messaging and more?

Un-savvy entrepreneurs perceive a business coach as an expensive luxury, while smart business owners understand that a good business coach is a power-charged and necessary investment in the greatness and sustainability of your business.

We know that there are a myriad of aspect to conceiving, starting and running a business, whether one is a solopreneur or a large company. To decide to afford a business coach requires understanding what exactly a coach does for you, to improve your bottom line, your effectiveness, efficiency and contentment.

One of the most overlooked areas in running a business that a coach can help with has to do with having great clarity of the actual product or service your company offers. You might think it’s easy to answer the question , ” What is your product/service?”.  In fact it’s not  an easy question at all if you are not aware of the psychology behind why people buy, what good messaging means and how good marketing engages prospects.

You might tell me that you sell windows, or that you have the world’s greatest software for preventing computer viruses, or that you provide consulting services to human resource departments, or that you sell jewelry at home parties. Wonderful! Now tell me what you REALLY sell.

Your ideal window buying customer is not  just purchasing wood and glass. They are buying a crystal clear view of the lake in front of their house. They are buying protection from the elements and ease of access to fresh air. They are buying security for their home and family.  They are buying architectural presentation that is a good fit with the rest of their home’s decorating so they feel happy and peaceful when sitting in their living room. They are buying lack of frustrating and angst if the window breaks or gets stuck.

When you choose to afford a business coach, one crucial thing you will receive with the right person, is the process of deconstructing the essence of your business to define what business you are REALLY in so that you can market it effectively and efficiently.

can-i-afford-a-business-coachTweet Now: Can I Afford A Business Coach

Another  overlooked areas in running a business that a coach can help with is the filters, mindset and stories within each individual player in your business organization, along with how all the pieces fit together to create ideal communication flow between different types of personalities and perceptions. Each of us approaches the world, perceives, decides and communicates based on how we filter incoming sensory input and information. Our filters have been created through a lifetime of education, experience and expectation. When a coach helps a person uncover their unconscious filters, often a world of possibility opens up that was blocked or hidden beforehand. Fears are exposed and released. Preconceptions of outcomes and interactions are shifted, opening the way for more creativity and productivity.

In teams, a business coach comes from the outside and can observe each individual as well as the meta-communication structure that defines the flow of the group. At each juncture is the opportunity for shifting of perspective, as well as improved communication, thus resulting in better outcomes for the team and for the company’s bottom line.

When a business or entrepreneur chooses to afford a business coach, the potential for growth of income through positive change is unlimited. In my work as a business coach I approach clients and company teams with a mixture of traditionally known coaching techniques, coaching intuition derived from  25 years experience, and a number of tools and systems that touch more on the energy, spirit and soul. This third piece can engender strong reactions from potential clients, either positive or negative because it’s different, a bit out there and unusual and yet particularly powerful when brought into the coaching dynamic in the correct manner.

Can You Afford NOT to Hire a Business Coach?  Tweet to inspire the Conversation

When asking “can I afford a business coach“, one must truly ask, “can I afford to NOT hire a business coach“. What pieces will you miss completely or leave on the table without someone to reflect back to you, hold you accountable and guide you through muddy waters? Depending on the situation, there are many ways to find the money to invest in yourself and in your business, including re-allocation of funds, strategic budgeting, and creative financing. Kabbage is a company unique in the business financing realm, bypassing traditional avenues of credit analysis, thus making a business line of credit more readily available for start-ups and small business owners.

To asses whether you can afford a business coach and how to structure this most important investment in yourself and your business, speak to coaches about their expected ROI for your investment. Good coaches will be able to share with you how their work will create shift in your income and your time. Be forewarned though, that there is no guarantee. Business coaching is an art and a partnership. A business coach is a facilitator, illuminator and guide but it is the client who must do the work . Outcomes are a function of this partnership combined with all the other aspects of the business structure and viability.

The question you must now ask is, “How can I structure my money to afford a business coach I am about to hire?”


Deborah Tutnauer

Entrepreneur Business Success Coach at Deborah Tutnauer, LLC
Inspiring change in people for over 25 years, Deborah Tutnauer, MEd, MSWdigs deep to help authentic entrepreneurs move away from the stories that no longer serve them while clarifying and solidifying those that really do! Deborah helps frustrated entrepreneurs get exquisitely clear about meaning, purpose and expertise, then facilitates the creation of a financially sustainable and joyfully structured framework in which business and business people thrive.

Coaching both privately and in groups, Deborah is also a speaker, author, event leader and consultant. Creator of the Foundation and Framework Intensive, Question Master and Leader of the Entrepreneur Business Success Club, Deborah has been called an “Architect of Magical Business and Soul Structure”by her clients because she has a powerful ability to perform alchemy, changing passions and dreams into money and time by design.

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  1. says

    Hi Deborah,

    I can never get it when people say “I can’t afford a business coach.” If one really wants to start a business, it is like anything else. You need a business coach!!!

    I had hired several along my way and each step I took with a good business coach has kept me on a schedule, and dug down deep into me as to what I really wanted to do. Sometimes we have a great idea for a business, but it is an idea. Some soul searching has to be done before we choose that and a good coach will know that.

    A good business coach like you is an altruistic person with an intuitive edge. You know people! You have the ability to walk in their shoes, thereby leading them to the best decision. Couple that with your experience and that person is sure lucky to have met you.

    I have hired many coaches along the way myself. I was blessed to meet the right people who have given me a push, taught me the how to’s and kept me on a schedule.

    If I did not hire so many people in the past, I would still be chasing my tail running around in circles. Business is business, and one has to come into it with some cash to invest.

    I strongly suggest hiring a business coach because it will help you grow in leaps and bounds.

    Thanks for this article.. people who are serious about creating a business must have a coach!

    donna merrill recently posted…Sales Funnels In 2015My Profile

    • says

      Hi Donna!


      I think between the two of us, we have covered the topic of affording a business coach, quite well. Thank you for sharing a bit of your journey in this area. Since entrepreneurial ventures are always a journey, in some sense their is never end, though there are certainly milestones throughout.

      Thus we do best with a guidance, mentoring, and sometimes just a hand holder as we move into different phases and focus of our business adventure. I too have used coaches at varying points and have found that each has been exactly right for that moment, but most likely not right for a different moment. When we stay true to ourselves we can decide what type of help we require and even if we must sit alone for a bit before the next hurrah!

      I appreciate your comment Donna!
      Deborah Tutnauer recently posted…Importance of Authenticity for Entrepreneurs in BusinessMy Profile

  2. says

    Hi Deborah,

    Well, between you and Donna there is an all star cast right there!!!!

    Coaching does so much for a company and like you said it doesn’t matter if you’re a solopreneur or a large corporation.

    The challenge for most businesses is that they don’t know what they don’t know and they can’t see their business objectively.

    I coach web designers, developers, social media companies, search engine optimization companies and graphic designers. Why? Because I know the business inside out and lived it successfully for ten years.

    But, if I had someone with my experiences who could have helped me ten years ago… my, my, my…

    It’s always better to learn from someone who has done it than having to go through it in your own and not being able to anticipate anything because of a lack of knowledge or experience.

    I love teaching, sharing, and helping people just like you! I know how good you are just through our conversations on the phone!

    I hope you’re having a great week. What a fantastic article!!!!!

    ~ Don Purdum
    Don Purdum recently posted…Episode 1: Overwhelmed, Frustrated and Working Way Too Many Hours as a Business OwnerMy Profile

    • says

      Thank you Don!

      Yes, I think Donna and I would be quite a power house on a video rant together!!

      I disagree with you on one point , which is that I don’t feel your coach necessarily must have gone through all that you are going through to be able to help. In certain situations, absolutely yes. But in others, a coach who understand the PROCESS you must engage with internally can help many – even in fields where that coach has no specific expertise.

      An example of this is an experience I had with a client. He is an engineer. His forte is efficiency planning for manufacturing. I have no idea what he’s talking about when he gets into details of what he can do for his consulting clients. But regardless, I am the facilitator of him taking his ideas and expertise and forming them into a marketing and business structure. I don’t have to understand the details of his work to help him

      Thanks for coming by again Don!
      Deborah Tutnauer recently posted…Rant! Integrity Money SellingMy Profile

  3. says

    Hello Deborah,

    I very much agreed with the point you made about business owners not understanding the psychology behind selling a product or service. This is a difficult aspect of business to understand, and hiring a professional to coach you may be an absolute necessity for a successful business. I am not saying that there isn’t the rare businessman or woman who know their way around marketing, but they are indeed rare.

  4. says

    Great post! When I first started my business, I couldn’t imagine hiring a business coach. It just seemed so . . . I don’t know, but I didn’t think I ever would. A year later, I decided to try it. 3 months later, my business had grown exponentially, and she’s still helping figure things out and keep moving forward and growing. Now I definitely recommend that people try it.

  5. says

    Having a business coach can make all the difference in the world. It’s just like personal coaching. Different people have different perspective towards business and life. Some see the glass half full while others see it half empty. It takes an outsider to help us see clearly with the right perspective!

    Great post ! Cheers

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