The Strategy of Entrepreneurship Time Freedom Explained

There’s a strategy of Entrepreneurship Time Freedom that is often overlooked in the quest for success and money.  If you are mindful of strategy while developing your entrepreneurial business, time freedom can be part of the scenario that unfolds as you grow.

My loyal readers have been asking where I’ve been.

They are curious what I’ve been doing in the past few months since I’ve had much less online visibility and interaction.

Surveys have indicated that many who are exploring entrepreneurship are as intrigued by the time freedom potential as by the money potential. There is both truth and fallacy to the expectation that owning your own business will open up hours of time and freedom, while the money keeps pouring in. The truth is that’s it’s possible. The fallacy is that it’s easy. Many (most) never get there – instead they are sucked up into the vortex of the running their entrepreneurship machine – or their business doesn’t ever really get off the ground.

Every day for the past two months I have taken a moment to count my blessings and be thankful for the time freedom my hard work and family arrangement has given me.  I am grateful that though my focus was required elsewhere, my entrepreneurial pursuits continued to provide income and opportunity

Without sharing all the details, suffice to say that  to finish the  school year academically without pushing the limits of my child’s school’s intolerance and unskilled social guidance, we decided to create a hybrid of school and home-school . It turned out to be a wonderful decision in so many ways. The growth, responsibility and understanding that unfolded for my child in the past two months was a beautiful thing to observe.

How am I able to run a business during a period time devoted  mostly to parenting?


When I began my entrepreneurship journey over 20 years ago, my goal was income, time and freedom. Recently when speaking at Westminster College Gore School of Business, to a class of MBA students I illuminated the choice we entrepreneurs all must explore – the decision as to which values move to the forefront. For me, Freedom/Independence takes the lead. I will leave money on the table in order to maintain a lifestyle that I have chosen. This decision is not for everyone, or even for many. The people who step into the entrepreneurship realm are often driven to achieve greatness and part of their definition of that is”highly financially successful”.

For me, money is good. I like it. But it is not one of my three top drivers. My top core values are Time -Freedom – Impact. The fact that I can earn very good money while embracing these values, is wonderful.



Entrepreneurship Time Freedom Strategy

Throughout my career(s), I have made decisions that keep my highest goal in the forefront. Thus while I was sitting in my child’s classroom, my strategically organized business was working for me. When I was deeply involved in teaching the 7th grade version of post WWII Germany, the strategy I have worked consistently to perfect, was putting me in front of prospective clients, joint venture partners and colleagues. New opportunities presented themselves during this time period. Existing clients thrived. My marketing list grew by 20%. All because of a well structured strategy put in place to provide the freedom of time when necessary.

You have the opportunity to make choices throughout your career. You can find more ways to trade your time for money, or creatively construct strategic ways for your business to work for you and for residual income to unfold. There have been times I’ve had more residual than others. There are also times I’ve worked almost 24/7 to create the structure that now enables more time freedom choices.

When people hear the term “residual income” many jump automatically to the perception of MLM or Network Marketing industry. I appreciate that industry and have experienced a six figure income in that arena. When I decided it was no longer for me (for reasons related to culture, structure and behind-the-scenes realities), I did not for a minute believe that it was the only road to residual.

Some other strategic and residual income avenues to investigate:

  • Creation of your own evergreen products
  • Creation of video courses hosted on a great marketing platform
  • Affiliate products that you create and own and have others marketing for you
  • Multiple income streams – did you know that most wealthy people have at least 7 income streams.
  • Systems that bring in clients, customers and sales automatically
  • High dollar workshops and events that you offer only a few times per year
  • Joint Venture scenarios – sharing complimentary areas of expertise with each party doing only part of the work.

There are many many more, including investment vehicles, real estate and others which I am not knowledgeable about (yet).

The take-away here is to expand your mind and view the big strategy picture for entrepreneurship time freedom. It is easy to get mind-stuck in the day to day ritual of your work and lose sight of how to tweak and expand it to provide growth and income even when your energy is elsewhere.

The Strategy of Entrepreneurship Time Freedom begins inside your own mind. It starts with getting down and dirty with your drivers and desires. From there you create your business in a manner that brings to the forefront through intelligent, creative strategy, those things that hold the highest value for you.




Deborah Tutnauer

Entrepreneur Business Success Coach at Deborah Tutnauer, LLC
Inspiring change in people for over 25 years, Deborah Tutnauer, MEd, MSWdigs deep to help authentic entrepreneurs move away from the stories that no longer serve them while clarifying and solidifying those that really do! Deborah helps frustrated entrepreneurs get exquisitely clear about meaning, purpose and expertise, then facilitates the creation of a financially sustainable and joyfully structured framework in which business and business people thrive.

Coaching both privately and in groups, Deborah is also a speaker, author, event leader and consultant. Creator of the Foundation and Framework Intensive, Question Master and Leader of the Entrepreneur Business Success Club, Deborah has been called an “Architect of Magical Business and Soul Structure”by her clients because she has a powerful ability to perform alchemy, changing passions and dreams into money and time by design.

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  1. says

    Hey Deborah,

    Well let me congratulate you for homeschooling your child. I have another friend who actually works part-time and has homeschooled all of her five children but only has one left in school. I know that must be a lot of work but rewarding as well.

    I knew you had been off the grid with conferences or presentations that you were giving so I just figured you had gotten more. You have a way about you to just attract people to you and that of course means the right clients.

    I think that’s so important what you shared here and I also agree that MLM/network marketing is not the only way to create a six figure income. Having multiple streams is just the smart way to go since we all know that nothing last forever.

    Good to see you again my friend and I know you’re doing well but hope you’re having a wonderful day. Enjoy your weekend and I’m sure you’re already ready for summer.

    Adrienne recently posted…Why You Are Never Too Old To BlogMy Profile

    • says

      Hi Adrienne!

      Thank you so very much for your comment and thoughts. I love the old analogy about doors closing and windows opening. During this time of needing to shift my focus, I had to structure my working time completely differently. In that process I needed to dig deep to see which of my activities produced a measurable ROI and which were enjoyable, but not necessarily productive. In doing all that, new and exciting opportunities presented themselves and also I found a lot more time in the day to just relish in enjoying life, without sacrificing business outcome. I feel grateful for the turn of events.
      Deborah Tutnauer recently posted…Perspective Gleaned from the Nepal EarthquakeMy Profile

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