The Most Crucial Small Business Strategies for Leveraging Your Time and Cash Flow

clockIn the world of online attraction marketing, time is often spent in a manner which does not generate immediate cash flow. This post will teach you how to leverage your time and create immediate cash flow while you continue to focus on expanding your business and building your list.

The three critical strategies begin with knowing what to give away and when to charge for access.

There is much to be said about offering valuable content to your target market and your audience and doing so for free. This type of relationship building brings people to you and onto your list. But there is a balance to be struck between sharing valuable information and not giving away the farm.

Money equals commitment and value. In our western culture, people are more apt to give higher value to things that they spend money on as opposed to things that are free. In addition, the “buy in” or commitment level is also higher when the information has cost something. How many “Free” reports have you downloaded that are sitting unread on your computer? If the same report cost you $19.95, what are the chances you would have printed it out and read it by now?

A leader values his or her time. Time is valuable. You can always make more money, but you cannot make more time. Time is finite. Once it is gone, it is gone. So as leader it is important that you set up your time structure within a delicate balance of sharing/helping/assisting for no charge, and charging what you are worth for your support and information. As you build the central hub of your online business you can leverage your time and your increase your cash flow by creatively charging a fee for your services. This can be as simple as a coaching club or a short ebook, or as detailed as a continuity or membership site.

There is a miracle that you can experience in your online marketing business, just by learning the crucial strategies used by 6 and 7 figure earners every day. Start with these three.


Deborah Tutnauer

Entrepreneur Business Success Coach at Deborah Tutnauer, LLC
Inspiring change in people for over 25 years, Deborah Tutnauer, MEd, MSWdigs deep to help authentic entrepreneurs move away from the stories that no longer serve them while clarifying and solidifying those that really do! Deborah helps frustrated entrepreneurs get exquisitely clear about meaning, purpose and expertise, then facilitates the creation of a financially sustainable and joyfully structured framework in which business and business people thrive.

Coaching both privately and in groups, Deborah is also a speaker, author, event leader and consultant. Creator of the Foundation and Framework Intensive, Question Master and Leader of the Entrepreneur Business Success Club, Deborah has been called an “Architect of Magical Business and Soul Structure”by her clients because she has a powerful ability to perform alchemy, changing passions and dreams into money and time by design.

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