How do you get noticed as a leader in your field?
There are many types of entrepreneurs, and many opportunities to share your expertise and area of influence and be recognized for thought leadership in your field. The key is not getting stuck in the perception of one type of message delivery. It is possible and in fact laudable, to target a clear niche while casting a wide net of influence.
As you may know if you are a regular reader of my blog, I shifted my methods of online engagement back in July 2014, and with that shift a vast number of doors opened to my community.
Over the past few weeks, my energy has been spent writing my presentations for two University talks coming up in March 2015. “Writing” is a cool word here because the process of producing these talks has actually taken “writing” to a whole different level – at least for me!
I realized that it didn’t make sense to sit down and write something that I was going to speak. I find my writing has different flow than my speaking, and tends towards the academic. Even though the talks I’m preparing for are indeed within the ivory walls of academia, the audience will be better served by a fluid and fun presentation. So I dove into two new voice recording apps instead of sitting down at the computer.
First I used a Chrome App called Voice Recognition and spoke into my computer. This one was about 90% accurate and it was easy to edit the 10% that printed a gibberish. The final product was a TXT file, which I saved to my Google Drive and then copied and pasted into a Word Doc.
I think out loud in the car and also wanted to try to record there. So I used the record option on my Google Drive App. The accuracy here was a bit better, but the final product was a WAV audio file. I could not find any program where I could upload an audio file and get back a text file. So I ended up user Fiverr.com and sending the file off to a human transcriber. For $5 per 15 minutes, she did a really great job and returned my text in 3 days!
I highly recommend this method of “writing” when you plan on speaking to an audience. My final speeches flow easily. They are funny too , which I find harder to create when typing
Becoming a known public speaker is one of my long term goals, with a timeline related to when my daughter heads to college and I have more freedom for travel. In the interim, I’ve set yearly objectives of 2 -4 speaking engagement in front of audiences of at least 100. This March will be the first two!
At Westminster College in Salt Lake City, UT, I am the kickoff speaker for the 7 week “Lectures in Entrepreneurship” class. This is an undergraduate seminar and a community forum at the same time. My topic is my entrepreneur journey used as a platform to teach undergraduate entrepreneur studies students the mindset as well as the realities of creating a successful entrepreneurial life. Part of the essence of this program is to inform students of the many differing types of entrepreneurs to to help them open their minds to possibilities.
My alma mater , Colgate University, in Hamilton, NY invited me to join in as a Mentor in their Thought Into Action Entrepreneur Incubator Program. I’ll be speaking the last weekend in March 2015. At Colgate my topic is about Women and Money. Specifically, why smart women still settle for 75 cents on the dollar and how to create change within the workplace and within women themselves and their relationship to money.
This topic is dear to my heart and one that deserves much attention. In doing my research I spent time on Skype the other evening with Barbara Turley from Australia who owns EnergiseWealth.com and is the creator of the Wealth Success Map. Barbara has a background in investing and finance and now teaches women how to shift their relationship to money and wealth. We know how networking operates. Due to our conversation and mutual focus on this topic I was invited by Barbara to be interviewed by her after the Colgate presentation and to appear on her blog, which is well read throughout the world. This is so very exciting for me as I’ll be sharing my experience speaking to undergraduate women about this very crucial topic.
So how do you get noticed as a leader in your field?
You step outside your comfort zone of activities and expand your reach. If you blog, maybe you speak. If you network in person, maybe you write. If you communicate through online, maybe you pick up the phone. The opportunities are endless to get noticed as a leader in your field and exponentially expand your center of influence. For me, public speaking is just one of the ways I’m following my own advice. I’d love to hear what avenues you are exploring! Write to me in the comments below!
(Photo courtesy Iosphere on FreeDigitalPhotos.net)