Deborah Tutnauer Entrepreneur Success Coach

Inner Game Transformational Success Coaching for Business Clarity and Authentic Impact and Income

  • Home
  • Testimonials
  • Work With
  • About
  • Blog
You are here: Home / Entrepreneur Advice / Hating Bleach – Authentic Business Success Story

Hating Bleach – Authentic Business Success Story

June 30, 2015 By Deborah Tutnauer

It’s a bit unusual – hating bleach – and particularly using that hatred to tell a story about authentic business success. But I was inspired today by a bottle of Clorox – yes – the name brand bleach!

About 17 years ago I was at the club where I worked out regularly. The pool was right outside the fitness room, and was being worked on and cleaned. By accident, a worker mixed the chlorine with ammonia.

Drum roll please!

If you didn’t know before you will forever after remember never to mix bleach and ammonia. The result is a highly toxic gas that can permanently damage lungs and potentially kill.

I have always been highly sensitive. I hear things that others don’t hear and wake up to slightest hint of light. Tags inside all my clothes have to be cut off .  Though I have traveled the world and can roll with different environments, my home environment was chosen  to control for noise and light and interruptions and temperature.

When the chlorine mixed with the ammonia on that day 17 years ago, I ran coughing and eyes watering, from the building. I was lucky. EMS services had already been called and after a short while breathing oxygen, I went home. Those working in the pool area itself were in bad shape. Some brought out on stretchers and all sent to hospital due to the intensity of the effect on their lungs.

Ever since that day, I cannot tolerate bleach at all. I would get an instant headache from even a hint of the odor.  Indoor swimming pools make me crazy. Water glasses in restaurants sterilized in bleach, I can’t drink out of if I can smell it at all. In the past few years it’s finally gotten better. But for a very long time, I would walk out of buildings or even hotels, if the bleach smell from cleaning was evident. It would make me quickly sick.

Today, I had a builder friend come and cut open my drywall to remove two dead mice who had met their demise between the tight studs in my pantry wall. For days I had heard them trying to get out of the too tight space. Then it was silent.

After the poor little mice were removed I had to spray the hole and surrounding area with bleach and water. It’s the recommended action for this type of situation. I took a deep breathe in – held my breath – and sprayed. After saturating the area I left the room.

Later tonight, while cooking dinner, I smelled the bleach. It wasn’t overpowering and I went on with my chores. As I moved into the walk-in pantry to put things away, the bleach scent was there. I expected to automatically hold my breathe, but instead I had an unexpected reaction.

The bleach smell was so much better than the dead mouse smell that I found myself smiling. The smell felt clean. I didn’t love it, but I liked what it signified – no small gray rotting mouse bodies in my wall.

Bleach was the right tool for the job! It did it’s job well!

The bleach is exactly what it is. It’s authentic. It smells strong and cleans and disinfects well. Today it allowed me to walk into my kitchen without scrunching up my nose and squirming.

authentic_business

Authentic Business Success

In business today, your audience is craving that level of authenticity from you! The tide has turned. There is no place any longer for manipulative sales pages and underhanded marketing tactics. Authentic business success is about you and your company being really, truly clean and clear about who you are and what you do.  Just like bleach.  You know what it is and what it does. It smells strong and cleans and disinfects.

No waffling. No ambiguity.

Can you say the same thing about your business mission and practices?

  • Author
  • Recent Posts
Connect
Deborah Tutnauer
Entrepreneur Business Success Coach at Deborah Tutnauer, LLC
Inspiring change in people for over 25 years, Deborah Tutnauer, MEd, MSWdigs deep to help authentic entrepreneurs move away from the stories that no longer serve them while clarifying and solidifying those that really do! Deborah helps frustrated entrepreneurs get exquisitely clear about meaning, purpose and expertise, then facilitates the creation of a financially sustainable and joyfully structured framework in which business and business people thrive.

Coaching both privately and in groups, Deborah is also a speaker, author, event leader and consultant. Creator of the Foundation and Framework Intensive, Question Master and Leader of the Entrepreneur Business Success Club, Deborah has been called an “Architect of Magical Business and Soul Structure”by her clients because she has a powerful ability to perform alchemy, changing passions and dreams into money and time by design.

Choose a Complimentary Vision Exploration for Your Business

Stay focused and in the Loop.
Subscribe to Blog Updates
Connect
Latest posts by Deborah Tutnauer (see all)
  • How to Grow Business with Local Paid Advertising – Online - January 2, 2018
  • Wow! Just Wow. - September 15, 2017
  • Dear America - November 10, 2016

Comments

  1. Wout says

    July 3, 2015 at 3:31 pm

    A message in a bottle! This is a nice clear statement about authenticity and clarity. Overcoming a hurt from the past (that combo is mustard gas btw, as used in WW1) takes a new positive psychological impulse stronger than the old negative residual. Glad you overcame that.

    Reply
    • Deborah Tutnauer says

      July 3, 2015 at 3:46 pm

      Thanks for your comment Wouter. I did not know that chlorine and ammonia were the components of mustard gas. Wow. And yes, there was both psychology and physiology in this one. I think the physiologic actual was quite powerful for a long and after that I just hated bleach!
      Deborah Tutnauer recently posted…Why Customers Buy – Crucial ClarityMy Profile

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


Why I love CommentluvShow more posts

Search My Site

Connect With Deborah

Connect by Email Click Here Connect by Phone - 970-209-7473 Complimentary Vision and Strategy Consultation Click Here Connect on Social Media
Facebook with Deborah Tutnauer Twitter with Deborah Tutnauer LinkedIn with Deborah Tutnauer

Articles and Appearances on Top Websites

How Women Undervalue Themselves in the Marketplace - Illumination and a Plan for Change

Social Selling on Curatti

How Successful People Think with Don Purdum

Fearlessly Questioning Hating Money with Joey Giangola

Entrepreneur Wisdom on Launch and Hustle

Secrets of Thriving Business

300% Traffic Increase on Blogger Network

Unleash Greatness with Enstine Muki

What People Are Saying

"Deborah Tutnauer came into my life...and now she is the little voice in my head always saying, “Remember the big picture.” As business owners, that’s our REAL job! .... Deborah helped me create a few short and long term goals to grow our customer base, improve their loyalty, and, most recently, log a couple of record sales days online. She also helped me recognize the small business pitfalls I was experiencing and organize my time and focus in order to work more efficiently and more effectively.
I would recommend hiring Deborah to other small business owners, who want to lay out and achieve their business goals through a diverse range of personal and operational improvements." Brooke Furminsky - The Angling Bookstore December 2015

“Deborah is one of the most positive and energetic people I’ve met in my career. She is an excellent coach and mentor with a wealth of experience. She has been instrumental in my taking a giant step forward in my business model. Her uplifting words of wisdom and encouragement have kept me going through a very challenging time. I would recommend her highly.” – Rick Binder, Personal Trainer – Entrepreneur. San Diego, CA , May 2013

See What Others Are Saying

"“I had the pleasure to work with Deborah for 4 months. She showed me the ropes to help me improve my strategies as a business owner, and gave me plenty of ideas to work with. She also helped me better direct my efforts so that I would be able to attract the right clients for my business.>
As a coach she is very easy to talk to and knows how to listen as well. If you lack confidence or knowledge to be able to run a successful business, I would recommend Deborah Tutnauer to help you on the right tracks.” Sylviane Nuccio June 2015

Recent Posts

  • How to Grow Business with Local Paid Advertising – Online
  • Wow! Just Wow.
  • Dear America
  • The End Value of Small Business Coaching Experience
  • How to Scale Your Coaching Business
grow business facebook

How to Grow Business with Local Paid Advertising – Online

life-work-balance

Wow! Just Wow.

after-the-election

Dear America

entrepreneur business coaching

The End Value of Small Business Coaching Experience

coaching-business

How to Scale Your Coaching Business

Copyright © 2023 Deborah Tutnauer · Privacy Policy & Disclaimer · Contact