I was thinking last night about Facebook and the time spent there, time that is fun but not necessarily productive. Yet we persist in thinking about it as productive. Here’s the how that illusion is possible.
Remember is college when you didn’t want to go to class or to a private library carol, but you still felt like you should be studying? You would go to the central student gathering place with your backpack full of books. You’d find a table with your friends, grab a snack, open your chemistry text and start talking about how much work you had to do and how difficult your chemistry professor was. You might have glanced at the text and even written down a few formulas in your notebook. A few hours later, you’d head back to the dorm and tell your roommate that you’d been studying.
Facebook is similar. You pop on in the middle of day, particularly if you are a marketer, and interact with your Facebook social circle. You tell yourself that you are “marketing” since you are in fact engaging with others and possibly talking about your business or your products. If you were to track how many minutes per day you spend chatting, searching, checking in on your friends, etc.., you might be surprised and it won’t be a pleasant one. The illusion is that you are “working” because it is work time. The reality is that you sitting at the table with your buddies, and your open chemistry book and calling it studying.
(By the way – Click the picture of Facebook People – let’s study)