Can You Have Too Many New Leads/Prospects?

The gut reaction to this question by most network marketers would be “absolutely not!” But I think they would be wrong, if they are doing network marketing correctly.

In his well known book The 45 Second Presentation That Will Change Your Life, the author Don Faille presents on outline and a system for developing a strong network marketing downline. The crucial aspect of his teachings are base in the idea of duplication and momentum. Network marketing done correctly is not about power recruiting or intense direct sales. It is about sponsoring the right people in to your business and then teaching them to do the same.

According to Mr. Faille, and in my own experience, it is very hard to work with more than a handful of developing business builders at any one time. If you are a good upline and taking your responsibility in this area seriously, then most of your hours should be devoted to 3-way calls and meeting with those on your frontline and in your second generation who are working towards creating momentum within their own organizations.

Momentum is created when a downline has duplicated for four generations. In simple terms, it’s when someone you have personally enrolled, has also personally enrolled five business builders who have each sponsored five business builders, who have again each sponsored five business builders. In that scenerio, you will have 155 people in your downline, just underneath that one person who you personally sponsored. Your job as an upline is to work with that one person and his/her people until you reach this point.

It is then that you know there is momentum in that leg, and you can then go an personally sponsor another new business builder yourself. Not only are you highly leveraging yourself and your limited energy as just a single person by doing it this way, you are also teaching and modeling the correct way of building a network marketing organization for your team. This assures that they in turn will teach duplication and will take responsibility for helping create momentum within their own teams.

Going back to the original question, Yes you can have too many leads/prospects. Too many is the number that takes your time and energy away from those already in your organization that you need to be coaching, training and supporting. Many successful network marketers solve this problem by “giving” leads that they themselves have generated, to others in their team. It’s a good way of doing things because you are offering support to your downline as well as making sure that your leads are being taken care of.

The most important take-away from this article is that successful network marketers spend a large portion of their time creating duplication and momentum in their organizations. If most of your time is spent power recruiting, then you are not doing this other crucial aspect well and in the long run you will not be creating the stable residual income that you desire.

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Deborah Tutnauer

Entrepreneur Business Success Coach at Deborah Tutnauer, LLC
Inspiring change in people for over 25 years, Deborah Tutnauer, MEd, MSWdigs deep to help authentic entrepreneurs move away from the stories that no longer serve them while clarifying and solidifying those that really do! Deborah helps frustrated entrepreneurs get exquisitely clear about meaning, purpose and expertise, then facilitates the creation of a financially sustainable and joyfully structured framework in which business and business people thrive.

Coaching both privately and in groups, Deborah is also a speaker, author, event leader and consultant. Creator of the Foundation and Framework Intensive, Question Master and Leader of the Entrepreneur Business Success Club, Deborah has been called an “Architect of Magical Business and Soul Structure”by her clients because she has a powerful ability to perform alchemy, changing passions and dreams into money and time by design.

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