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You are here: Home / Marketing / You Can’t Build A Reputation On What You Are Going To Do

You Can’t Build A Reputation On What You Are Going To Do

September 17, 2009 By Deborah Tutnauer

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The title of this post is a great quote by Henry Ford, which sums up what happens with many home business people.

There are such great plans, dreams, goals and excitement. But people get stuck at the place where they need to take action. When I work with home business builders and network marketers in a coaching capacity, our time is often spent in this area.

You can compare your plans as a home business person to taking a trip. In order to go from NY to CA, you need a map and you need a mode of transportation. In your home business, you also need a map and a method. Let’s say that you are going to drive from NY to CA, and that you have a brand new Porsche to drive in. Not a bad way to make the trip.

So you have one of the best modes of transportation in the automobile industry. To get ready for the trip, you clean your car inside and out including a hot wax job. You detail the dashboard and make sure all the fluids are correct in the engine. You set up you CD’s and put a nice steel water bottle in the cup holder. You stand in the driveway and look at your beautiful car.

Guess what?

You are still not on your way to California.

Why?

Because you have not gotten in the car, turned the ignition on and pulled out of the driveway.

This is exactly what happens with many people in their home business or network marketing business. They find the best vehicle in their industry,  and they study, learn, get on training calls and read all they can about their industry and their company. But for an assortment of reasons, they don’t get out there in the world and start talking to people. Whether it’s online, on the phone or in person, the only way to develop business is to communicate with others about your products or opportunity.

As long as your car or your business sits in the driveway in preparation mode, you are no closer to your destination than you were before you even had the car. So stop fooling yourself.

“Where we are a willing heart, there are 1000 ways, where there is an unwilling heart, there are 1000 excuses”!

Are you finally tired of making excuses?  Contact me right now for a coaching session. I specialize in helping people get out of their own way…starting their engines and putting that car on the highway.

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Deborah Tutnauer
Entrepreneur Business Success Coach at Deborah Tutnauer, LLC
Inspiring change in people for over 25 years, Deborah Tutnauer, MEd, MSWdigs deep to help authentic entrepreneurs move away from the stories that no longer serve them while clarifying and solidifying those that really do! Deborah helps frustrated entrepreneurs get exquisitely clear about meaning, purpose and expertise, then facilitates the creation of a financially sustainable and joyfully structured framework in which business and business people thrive.

Coaching both privately and in groups, Deborah is also a speaker, author, event leader and consultant. Creator of the Foundation and Framework Intensive, Question Master and Leader of the Entrepreneur Business Success Club, Deborah has been called an “Architect of Magical Business and Soul Structure”by her clients because she has a powerful ability to perform alchemy, changing passions and dreams into money and time by design.

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