As the plethora of product launches and opt-in offers increases exponentially, the scent of change is in the air. Many are saying “enough is enough” and with that, culling their inbox access to just a select few.
The idea that anyone can build a big list, is an idea that has many more challenges today than it did just three or four years ago. Scary thought for everyone who has hung their hat on the big list/Me, Inc method of building their network marketing organization. In just the past four days I’ve received numerous emails from colleagues talking about all the “lists” that they are opting out of, and all the monthly fees that they are realizing go to programs that they don’t even have time to access.
The network marketing pendulum is swinging again; this time it’s going to back to a core truth that may have gotten lost temporarily in the big list – Me, Inc., – info product launching frenzy of the past few years. What’s the truth?
Network marketing is a people business. For the long term, it is a belly to belly conversation even if done over the phone. Never before have you needed a firm internet presence like you do today. At the same time, if that’s all you have it will no longer serve you. Autoresponders were an amazing tool when people still didn’t realize that the letters were not personally written. How many of your daily emails do YOU actually read now? You still need to work the system…put out the content..run the PPC campaigns…offer the freebie…send the daily and weekly value-laden messages to you list. But you also have to get focused in a new way. A new way that is actually closer to the old way.
You have to truly connect with people in real time.
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Dave Steffensmeier says
Good article, It is very thought provoking. Auto responders work if you personalize messages as much as possible. You will still get a small percentage of readers because people get overwhelmed but the serious ones will look forward to your emails if they have value. It’s good to encourage people to call you or invite them on a helpful webinar.
Keep up the great work!
Eric Walker says
I couldn’t agree more! We’re heading back to the era of customer service.