I just love answering a question with a question.
Can you afford NOT to hire a Business Coach?
Are you willing to risk missing important aspects of your marketing, business structure, communication flow, financial organization, sales messaging and more?
Un-savvy entrepreneurs perceive a business coach as an expensive luxury, while smart business owners understand that a good business coach is a power-charged and necessary investment in the greatness and sustainability of your business.
We know that there are a myriad of aspect to conceiving, starting and running a business, whether one is a solopreneur or a large company. To decide to afford a business coach requires understanding what exactly a coach does for you, to improve your bottom line, your effectiveness, efficiency and contentment.
One of the most overlooked areas in running a business that a coach can help with has to do with having great clarity of the actual product or service your company offers. You might think it’s easy to answer the question , ” What is your product/service?”. In fact it’s not an easy question at all if you are not aware of the psychology behind why people buy, what good messaging means and how good marketing engages prospects.
You might tell me that you sell windows, or that you have the world’s greatest software for preventing computer viruses, or that you provide consulting services to human resource departments, or that you sell jewelry at home parties. Wonderful! Now tell me what you REALLY sell.
Your ideal window buying customer is not just purchasing wood and glass. They are buying a crystal clear view of the lake in front of their house. They are buying protection from the elements and ease of access to fresh air. They are buying security for their home and family. They are buying architectural presentation that is a good fit with the rest of their home’s decorating so they feel happy and peaceful when sitting in their living room. They are buying lack of frustrating and angst if the window breaks or gets stuck.
When you choose to afford a business coach, one crucial thing you will receive with the right person, is the process of deconstructing the essence of your business to define what business you are REALLY in so that you can market it effectively and efficiently.
Another overlooked areas in running a business that a coach can help with is the filters, mindset and stories within each individual player in your business organization, along with how all the pieces fit together to create ideal communication flow between different types of personalities and perceptions. Each of us approaches the world, perceives, decides and communicates based on how we filter incoming sensory input and information. Our filters have been created through a lifetime of education, experience and expectation. When a coach helps a person uncover their unconscious filters, often a world of possibility opens up that was blocked or hidden beforehand. Fears are exposed and released. Preconceptions of outcomes and interactions are shifted, opening the way for more creativity and productivity.
In teams, a business coach comes from the outside and can observe each individual as well as the meta-communication structure that defines the flow of the group. At each juncture is the opportunity for shifting of perspective, as well as improved communication, thus resulting in better outcomes for the team and for the company’s bottom line.
When a business or entrepreneur chooses to afford a business coach, the potential for growth of income through positive change is unlimited. In my work as a business coach I approach clients and company teams with a mixture of traditionally known coaching techniques, coaching intuition derived from 25 years experience, and a number of tools and systems that touch more on the energy, spirit and soul. This third piece can engender strong reactions from potential clients, either positive or negative because it’s different, a bit out there and unusual and yet particularly powerful when brought into the coaching dynamic in the correct manner.
When asking “can I afford a business coach“, one must truly ask, “can I afford to NOT hire a business coach“. What pieces will you miss completely or leave on the table without someone to reflect back to you, hold you accountable and guide you through muddy waters? Depending on the situation, there are many ways to find the money to invest in yourself and in your business, including re-allocation of funds, strategic budgeting, and creative financing. Kabbage is a company unique in the business financing realm, bypassing traditional avenues of credit analysis, thus making a business line of credit more readily available for start-ups and small business owners.
To asses whether you can afford a business coach and how to structure this most important investment in yourself and your business, speak to coaches about their expected ROI for your investment. Good coaches will be able to share with you how their work will create shift in your income and your time. Be forewarned though, that there is no guarantee. Business coaching is an art and a partnership. A business coach is a facilitator, illuminator and guide but it is the client who must do the work . Outcomes are a function of this partnership combined with all the other aspects of the business structure and viability.