It was old home weekend at the No Excuses Summit weekend in Las Vegas this past weekend. So many people were there who were part of my circle during my initial 5 years in the internet network marketing world. Big names like Ann Sieg and Todd Falcone who were big names when I began as an internet network marketer and people who became well known during the past 2 – 5 years. I was in attendance at one of the first events Mark Hoverson presented live in Portland, Oregon. Since that time he has become a power house speaker, info product creator and marketer. At NES3 Mark was the panel moderator this time around and it was wonderful to see him. I got to meet Russel Brunson for the first time and Tim Erway as well.
I have to share what rose to the top for me. One thing was that people are presently learning online network marketing from those who have the biggest presence online, not necessarily those who are truly the experts in the field. Interestingly my business partner Melanie Milletics speaks of this same thing in a No Excuses 3 Summit Review Aces radio interview. People have done such an incredible job of branding themselves as social media or attraction marketing gurus, that some of them now have more web recognition than the long time experts in the field. It’s crucial in the internet age to dig deep and do your due diligence. It is very easy to be distracted by “Bright Shiny Objects” and lose sight of what and who you need to know in order to be a successful network marketer.
Another strong reaction to No Excuses 3 had to do with my own experience and growth curve. I began in this industry with no knowledge of network marketing or the internet. When the home presentation – warm market methodology ceased to work for me in my tiny 2000 person mountain town, I turned to the internet. From that point I became enthralled with internet marketing for developing a warm lead stream in network marketing. As I learned to be an internet marketer I expanded into internet marketing informational products and affiliate products geared for use as a funded proposal. The learning curve was extreme. Hundred and hundred of hours – many many multiple courses – a whole lot of money – all in the quest for the method to generate a truly lifelong residual income.
I loved that period time in my life and also found it one of the most frustrating periods of time as well. The education was intense. The skill acquisition put me in a micro niche of people who can actually generate traffic and convert leads through the internet. But amazingly (or so it seemed at the time) the true ongoing residual income was not happening. When I joined Visalus in 2010 my intent was to use the wonderful product, culture and marketing platform to build that income using the internet to develop leads and creating relationships offline with those people.
Since then I have reached a leadership level in the company and I do my day to day business in a much different way than I thought I would. So there I was at No Excuses 3 with so many of the people who were part of my history in the industry. Many of the presentations were excellent. But my feeling during many was one of relief. I now know that being successful in network marketing is much simpler than the complex traffic funnels, the google page rank and conversion charts and the intense requirement of developing an online BRAND. I walked around the booth outside of the presentation rooms feeling my present self and my former self speaking to each other. The past self was reflecting on a time when the pressure to purchase every course, learn every technique, be in every loop, was extreme and urgent. My present self was smiling and giggling as I looked at the “opt in” enticements and discounted “7 weeks to success online” webinar series” and was so clear that I had no interest in them any longer because there was no need.
For those who are just starting out in internet marketing, there is a need and the education available is better than ever! I would recommend you start at www.RussellBrunson.com , not because I’m affiliate of his, but because he is the best. For network marketers I have slightly different advice. Work with a company that understands marketing in a cutting edge 21st century manner. Have a product line that is consumable. Realize that you don’t need all the bells of whistles of an online brand to be successful with real people in real time. You do need to be authentic and care about relationships. Once you have your foundational team built and you want to expand into the internet, start at www.RussellBrunson.com – not because I’m affiliate, but because he is the best. Learn all you can also from Todd Falcone and memorize his methods and his scripts.
Set your course. Trim your sails. Never ever ever quit.
Deborah Tutnauer
Coaching both privately and in groups, Deborah is also a speaker, author, event leader and consultant. Creator of the Foundation and Framework Intensive, Question Master and Leader of the Entrepreneur Business Success Club, Deborah has been called an “Architect of Magical Business and Soul Structure”by her clients because she has a powerful ability to perform alchemy, changing passions and dreams into money and time by design.
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