Marketing – What sets GREAT Companies Apart from Good Companies

What is the most important thing that you need to have a successful business? Is it your products, your management team, your margins or your marketing?

Many would say it’s your products.  People spend millions of dollars and thousands upon thousands of hours making sure that the product is exactly the right product, with the right bells, right whistles and right buttons.  But look  at a company such as McDonald’s.

Does McDonald’s have the best product? Probably not.

Does McDonald’s have the best management?  Maybe.  Maybe not.

Most of McDonald’s are franchises so the onsite Management can vary. Does McDonald’s have the best margins?  Hard to tell.

What McDonald’s does have the very best marketing making it the most successful restaurant in the world even though most would agree that the food is marginal at best.

What is marketing? Marketing is not the selling of the product. Marketing is the sharing of a vision, a culture,  an idea and a concept that makes people want to be part of something.  Look at the difference between Dell computers and Apple computers.  Both computers work. Both computers do what computers do.  There’s nothing exciting about owning a Dell Computer but owning an Apple – That’s Cool!  There are a lot of smart phones but an iPhone is much more exciting than an LG.

Why is that?

Does the iPhone actually work any better or has Apple perfected marketing making people desire to be part of the culture and the Apple experience?

It may be a bit of the former but it’s a lot of the latter. Apple has perfected marketing.

There are other companies that have learned from Apple and are doing the same.

ViSalus Sciences is one that comes to mind. There are hundreds of health and wellness companies. Many of them offer weight loss and nutrition program and products. But ViSalus Sciences is right now the fastest growing health transformation platform in the world and also the fastest GROWING home based company in North America. Why is that?




ViSalus has created a marketing and training system that has grown from a culture to a MOVEMENT. A movement is a similar to a swell. A movement is when something takes on a life of its own, with people feeling the energy, seeing the results and wanting to hop on the bandwagon and not miss out!. ViSalus is now a movement that has grown by double digit percentages every month for the past 27 months.  115,000 NEW people began their Body By Vi Challenge in the month of February 2012, 108,000 the month before. The Body By Vi Challenge is now so large that it is making a true statistical dent in the obesity epidemic in the United States.

ViSalus made a commitment to it’s vision of Life, Health and Prosperity. ViSalus distributors do not Distribute products. Instead they PROMOTE the Body By Vi Challenge . It is a very different mind set and focus. It is a well developed marketing method that is then backed up by tools and an entire wrap around program for every single person who starts their own 90 Day Challenge. It’s the marketing that sets ViSalus apart from every other weight loss, nutrition and health company in the world.

Market is what sets companies apart.


Deborah Tutnauer

Entrepreneur Business Success Coach at Deborah Tutnauer, LLC
Inspiring change in people for over 25 years, Deborah Tutnauer, MEd, MSWdigs deep to help authentic entrepreneurs move away from the stories that no longer serve them while clarifying and solidifying those that really do! Deborah helps frustrated entrepreneurs get exquisitely clear about meaning, purpose and expertise, then facilitates the creation of a financially sustainable and joyfully structured framework in which business and business people thrive.

Coaching both privately and in groups, Deborah is also a speaker, author, event leader and consultant. Creator of the Foundation and Framework Intensive, Question Master and Leader of the Entrepreneur Business Success Club, Deborah has been called an “Architect of Magical Business and Soul Structure”by her clients because she has a powerful ability to perform alchemy, changing passions and dreams into money and time by design.

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