You either love them or they drive you crazy. But keywords are the lifeblood of an internet marketer. Pick the right ones and your content comes alive, indexed by search engines and read by many. Pick poorly and you might as well place your hard work in a dark closet, for all the visibility it is going to have.
Keywords are the things that people search for when they are looking for a particular type of information. That’s the simple part. The harder part is that simple keywords have an incredible amount of competition. Large companies and powerful bloggers with huge followings have grabbed onto most of the more simple keywords and the little guy or gal does not stand a chance in that competition. But do not despair. There is hope.
Start with a list of words and phrases that most accurately describes what your content is about. Play around with different versions of the same idea, for instance: work at home moms, moms working at home, how moms work at home, be a work at home, how to be a work at home mom, etc…. I like to go ahead and “google’ the different variations just to see what my competition looks like. I also pull up the pages that come up in the top five or six slots and take a good look at the other keywords that they have chosen. You do this by clicking on “view” above your browser bar and scrolling down to “page source”. I add these words to my list if they make sense.
Now the real fun begins. Read more
