I’m sure you’ve been told that December is worst month of the year for network marketing. Is it an old wives tale meant to make everyone feel better about taking the month off and pushing hard with your business, or is it true?
The time between Thanksgiving and New Year’s Day is traditionally a time in our US culture with a focus on the holidays and on retail sales and marketing. No one could possibly make you believe that business is not happening. You just have to open a newspaper flyer or enter into any retail store to see that business is in full swing. In fact, this time period may well be the best time of year for many types of businesses.
So why not network marketing? Part of the reason is related to solely to human nature. A network marketing business requires that individuals need to focus and take action. During the holiday period, many home business people experience a change in mind-set, choosing to relax and focus on family and festivities instead of on business. This is certainly their choice and in fact is one of the benefits of being self-employed. But when hundreds of thousands of people make this same choice at the same time, it effects the entire industry.
Another reason for the perpetuation of the idea that the network marketing industry struggles in December, is that Read more
